Privacy Policy
Plain English. No tricks. Here's exactly what we collect, why, and how to opt out of any of it.
Last updated
May 23, 2026
Who this is
Prime Chimney Services is a home-services business operating from Dallas, Texas. We decide what happens to the information described here, which makes us what privacy law calls the controller. This policy covers www.primechimneyservices.com and the calls, texts and emails that follow from it. It does not cover a separate company's website that we link to.
What we collect
Contact and service details you give us: name, phone number, email, service address, and whatever you tell us about the job. Records of our dealings: quotes, appointments, invoices, warranty records, and the substance of calls, texts and emails. Technical and usage data collected automatically: IP address and the approximate city it implies, device and browser, pages viewed, how you reached the site, and a recording of how you moved through the pages. We do not ask for or want your Social Security number, and we do not take card numbers through this website.
Where it comes from
Most of it comes from you. Some arrives from other sources, and you should know which: home-services lead marketplaces that sell us enquiries you submitted on their own sites, our own advertising and analytics tools, and the phone and messaging carriers that connect us. When a lead marketplace sends us your details, we did not collect them from you and we cannot vouch for what you were told at the time — so if you would rather we had not received them, tell us and we will delete them.
Why we use it
To answer your enquiry, quote the work, schedule it, do it, invoice it, and honour the warranty afterwards. To send the messages that go with that — appointment confirmations, a technician on the way, a quote ready to read. To keep records we are required to keep for tax, insurance and warranty purposes, and to defend ourselves if a claim is ever made. To understand which pages and which ads bring us work, so we spend less on the ones that do not. And, if you separately opt in, to send seasonal maintenance reminders — never otherwise.
Who receives it
Our own office staff and technicians. Licensed and insured subcontractors when they are the ones doing your job, and only for that job — never for their own marketing. Service providers that run the machinery of the business on our behalf: hosting, the customer database, phone and SMS, email, payment processing, and the analytics and advertising tools named below. Professional advisers, insurers and auditors when they need it. Anyone the law compels, and a buyer of the business if it is ever sold. We do not sell your contact information, and we do not rent or trade it.
Analytics, session recording and advertising tools
Being specific about this, because the previous version of this page was not. Every page of this site loads Microsoft Clarity and Google Tag Manager, and through the tag container we run website analytics and advertising measurement from Google, Microsoft and — where enabled for this brand — Meta and TikTok. Microsoft Clarity records a replay of your visit: mouse movement, scrolling, clicks and taps, plus your approximate location, browser and device. It masks what you type into form fields before it leaves your browser, but it does record how you moved. These tools set and read cookies and similar identifiers, including ones used for advertising, and they can recognise your device on other websites that use the same tools. The Cookies and tracking page lists each one and what it does.
Your choice about the advertising and analytics tools
A notice appears the first time you visit with a real Decline. Declining sets Google Consent Mode to denied for advertising storage, advertising personalisation, advertising user data and analytics storage, and the choice is stored on your device so you are not asked again. You can change it any time by clearing this site's storage in your browser and choosing again. Being straight about the default: analytics and advertising storage start granted and switch to denied when you decline, because Texas and federal law do not require prior opt-in. If you would rather we did not process your data for targeted advertising at all, say so using the contact details below and we will honour it as an opt-out request under the law described next.
Do Not Track and Global Privacy Control
We do not currently respond to the browser Do Not Track header. Almost nobody does — there is no agreed meaning for it — and the earlier version of this page claimed otherwise, which was wrong. We are working toward recognising the Global Privacy Control signal, which does have an agreed meaning; until this page says we honour it automatically, use the banner or email us and we will apply the opt-out by hand.
Text messages
When you give us your mobile number you consent to receive texts about your enquiry, scheduling and the service itself. Promotional texts only if you separately opt in. Your mobile opt-in and your consent to be contacted are never shared, sold or rented to anyone — not to affiliates, not to lead buyers, not to anyone. Message frequency varies. Message and data rates may apply. Reply STOP to any message to unsubscribe, or HELP for help. Carriers are not liable for delayed or undelivered messages. Full detail is on the Messaging terms page.
Your rights
Wherever you live, you can ask us for a copy of what we hold about you, ask us to correct it, ask us to delete it, ask for it in a portable form, and tell us to stop contacting you. Texas residents have these rights under the Texas Data Privacy and Security Act, including the right to opt out of processing for targeted advertising, for sale, and for profiling that produces a legal or similarly significant effect. California residents have them under the CCPA as amended by the CPRA, including the right to know the categories above, the right to limit use of sensitive personal information, and the right not to be discriminated against for asking. We will not charge you more, give you worse service, or take longer to reach you because you exercised a right.
How to exercise a right — and how to appeal if we say no
Email [email protected] or call (214) 393-5261 and say what you want. We will ask enough to be confident you are who you say you are, or that you are an authorised agent acting for someone, and we will not use those verification details for anything else. We answer within 45 days and may take one further 45 days on a complicated request, telling you before we do. If we refuse, the refusal will say why, and you may appeal it by replying to that email or writing to us within 60 days. An appeal is reviewed by someone other than the person who refused it, and we will write back with the outcome and our reasons within 45 days. If we deny the appeal, we will give you a link to submit a complaint to the Texas Attorney General.
How long we keep it
Enquiries that never become jobs: two years, then deleted. Customer and job records: for the life of any warranty on the work and then seven years, which is what tax and limitation periods require. Call and text records: two years. Analytics and session-replay data: for the retention period set in each tool, which is at most 14 months for analytics and 30 days for session recordings. After that we delete it or strip it of anything that identifies you.
How we protect it
Traffic to this site and to our customer system is encrypted in transit. Access is limited to the people who need it and is tied to named accounts, not shared logins. Form submissions are screened for automated abuse before they reach us. No system is perfectly secure, and we will not pretend otherwise — if a breach ever affects your personal information we will tell you and notify every authority the law requires, within the time the law sets.
Children
This site is for adults arranging work on a property. It is not directed at children, we do not knowingly collect information from anyone under 13, and we do not sell or share the personal information of anyone under 16. If you believe a child has given us information, email us and we will delete it.
Changes to this policy
The dates at the top of this page are the effective date and the date of the last change. If we change something that affects your rights or what we do with your information, we will move the updated date and, where the law requires it, tell you directly. Fixing a typo will not move the date.
Contact
Email [email protected]. Call or text (214) 393-5261. Write to us about anything on this page and a person will answer — privacy requests are not routed to a form.
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